Each year, Monster hosts what has become the biggest social event of the Consumer Electronics Show in Las Vegas — the Monster Retailer Awards and Concert. This year’s event will feature a concert performance by six-time Grammy Award winner John Legend.
More than 5,000 CE professionals are expected to attend the concert and learn who will be honored with the Monster Retailer Awards. Winners will be chosen in a variety of categories including the top award, the Gold, for “Most Monsterous Retailer of the Year.” The Monster Retailer Awards and Concert will take place on Friday, January 8, 2010, at the Paris Hotel.
Since his 2004 debut album, Get Lifted, featuring the hit singles “Ordinary People” and “Used to Love U,” Legend has achieved great things in multiple entertainment genres. In addition to his six Grammy Awards, he has collaborated with countless other artists, from Alicia Keys to Aretha Franklin, Sergio Mendes and Jay-Z, and has acted in various films and TV shows. He is also the recipient of the Starlight award from the Songwriters Hall of Fame.
“Monster could never have enjoyed the success we have over the past 30 years without the tremendous support, effort, and partnership of our valued retailers. Our CES concert and annual awards celebration is an important way for us to show our appreciation,” stated Monster’s CEO Noel Lee. “We’re all huge music fanatics at Monster, and this year we’re especially thrilled to have a true ‘musician’s musician’ performing. With his impeccably crafted songs, virtuoso vocal and instrumental performances, passion and dedication, John Legend has established himself as one of today’s most gifted and important musical artists. Like so many of the great artists who have performed for us at CES in the past, his music is sure to inspire generations to come.”
Past Monster concerts have featured music greats like Diana Ross, Mary J. Blige, Stevie Wonder, Rod Stewart, B.B. King, Ray Charles, Crosby, Stills and Nash, and James Brown.
Attendance for the 2010 Monster Retailer Awards and Concert is by invitation only.