Johnnie & Co., a marketing firm for tech companies, has launched a website development program initiative for CEDIA members. This program will give the large demographic of AV dealers who don't have a website, or have a very outdated website, access to an affordable custom solution. These websites are coded from the ground up with UX design at the forefront. CEDIA members are eligible for a $1,500 discount on any website package purchased through Johnnie & Co.
"CEDIA members are skilled at designing, installing, and selling state-of-the-art systems for the home but too often they lack a website or online presence that truly showcases their company and all the solutions they provide,” said Vin Bruno, CEDIA CEO. “Working with a marketing firm like Johnnie & Co. that understands the industry and the work our members do can make the process of building or fixing a website so much easier and less intimidating.”
Consumers now more than ever doubt a business's credibility when they see a lack of quality in a website. In addition, research has revealed that small business owners are only reaching 19 percent of their potential clients when they have no website or an outdated one. Johnnie & Co. strives to bring that statistic up drastically within the AV community.
Johnnie Sanchez, founder, added, “Dealers represent the entire AV and home entertainment industry to the public. I want CEDIA members to have the best marketing and sales tools available to them when meeting potential new clients and following up with past ones. Not only that, but we're committed to providing these websites at an affordable rate for small businesses. When AV dealers make more sales, more often, for more money, we all win.”