Just Add Power Appoints SFM Canadian Distributor SFM has been appointed Canadian distributor for Just Add Power, global leaders in HDMI over IP video distribution.RS Staff ⋅ Jan 27, 2016 SFM has been appointed Canadian distributor for Just Add Power, global leaders in HDMI over IP video distribution. Steve Freytag of SFM will act as a dedicated Just Add Power product manager in the region, working to build Just Add Power’s reputation within the CEDIA and Commercial AV channels in Canada. “SFM are excited to add Just Add Power to our portfolio of Custom Installation brands,” Freytag said. “Our new distribution partnership with Just Add Power and existing relationship with Luxul lets us provide our dealers with whichever size of IP-based HDMI matrix that they require, from as small 2 x 2 to as big as 4000 x 65000, with any combination of inputs and outputs possible.” SFM is stocking all current Just Add Power products. “Now feels like the perfect time for Just Add Power to expand into new territories and I am pleased to have SFM, a highly experienced company with dedicated residential and pro AV sales forces, on board as Just Add Power Distributor for Canada,” said Ed Qualls, president and founder of Just Add Power. Canadian integrators can now visit the SFM website to enquire about Just Add Power products as well as other brands. Just Add Power will be present at the 2016 Canadian Residential Electronics Expo & Training, February 3 and 4 in Vancouver, BC, and March 30 and 31 in Toronto, ON.