KEF is the latest brand to offer its dealers an exclusive online marketing program through Netsertive and its Local Extend program that aligns the marketing and branding of product manufacturers with their local dealers.
KEF introduced a series of online display ads that promote its new T-Series speakers and Netsertive’s system co-branded the ads with the KEF dealer nearest to the geographic location of the online consumer. The ads run on national audio-video websites and forums and drive thousands of targeted leads directly to local dealers each month, the company says. This localization of manufacturer’s display ads, along with the placement of the ads on highly targeted websites is currently driving a click-through rate of more than twice the industry average, according to Netsertive.
“We have been working with Netsertive since early 2010 and their ability to effectively leverage online search and display advertising to drive highly relevant traffic to our website has been amazing”, said Stephanie Scola, KEF’s marketing manager. “We are especially excited to offer this program to our dealers, and actively help them continue to grow their businesses.”
To further differentiate their premiere dealers, KEF Reference dealers will receive unique versions of the ads to indicate that they are a KEF Reference dealer.