The program will include a holographic label with targeted security features, allowing investigators, retailers and consumers to verify the authenticity of Klipsch branded goods.
“Promoting transparency and openness between our customers has been a priority for Klipsch since our founding. OpSec’s authentication program will not only allow us to protect our products with a device that is designed to enhance our brand image, it will provide our customers the peace of mind that they are purchasing truly legitimate Klipsch products,” said Mike Klipsch, president of global operations for Klipsch. “We selected OpSec Security for their extensive industry knowledge, experience and superior technology with enhanced security features that will help us stop counterfeiters before they target our loyal customers.”
Klipsch delivers audio solutions spanning a wide variety of categories. According to the company, the growing popularity of their personal audio products, particularly headphones, has given rise to counterfeits and heightened the need for a solution that protects the brand and consumers from unknowingly purchasing fakes. OpSec Security delivers physical product authentication devices to protect millions of dollars’ worth of genuine goods for leading brands worldwide.
“With consumer electronics representing 22 percent of the counterfeit goods seized by ICE in 2011 alone, Klipsch is setting an important example as a leading organization aiming to protect their customers from purchasing illicit, and potentially harmful, products,” said Tom Taylor, president of brand protection for OpSec Security. “From educating consumers on the potential dangers of counterfeiting to pursuing legal action against known offenders, Klipsch is now taking their authentication program to the next level with the implementation of our holographic label. We are honored to partner with Klipsch to deliver a proven authentication solution and join them in the fight against counterfeiting.”