Krell to Track Unauthorized Resellers

To protect its network of dealers, Krell has contracted Net Enforcers to police all unauthorized distribution of Krell-branded products on the Internet.
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Orange, CT--To protect its network of licensed dealers and preserve intellectual property rights, Krell Industries has contracted Net Enforcers to police all unauthorized distribution of Krell-branded products on the Internet.

"With transshipping becoming such a widespread market on the Internet, Krell is determined to ensure that our dealers are protected in their category, with our brand," said Bill McKiegan, vice president, sales and marketing. "Net Enforcers will help implement our initiative to protect our brand and track down any unlawful use of the Krell name."

Net Enforcer's abuse surveillance service identifies web sites that infringe on a company's name, content, logos, trademarks or images. Their service also tracks down websites that: misuse a brand name or image; manipulate search engines to divert rightful traffic to their own addresses; falsely claim relationships with a brand to build their credibility; belittle the brand; or subject a brand to negative, anti-social or offensive associations. With this knowledge, Krell can regain control over online brand integrity and use, before damage is done to the value of the Krell name or to the authorized network of Krell dealers.

Since recently partnering with Net Enforcers, Krell has already seen the results driven approach that is applied in Net Enforcer's policing tactics. In the event that transshippers and resellers are revealed, Krell plans to prosecute any and all violators to the fullest extent of the law.

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