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Lenbrook America to Distribute QED Cables

The company plans a new division to introduce the audiophile-grade products to the American market.

Sharon, MA–Lenbrook America, a sales, marketing and distribution specialist for audio/video, custom installation and home integration products, will become the exclusive distributor in the United States of QED cables by QED Audio Products, a division of Armour Home Electronics, based in the United Kingdom.

Lenbrook will distribute the cables through QED America, a new division, to differentiate the brand and retain the same distribution structure of NAD Electronics and PSB Speakers, its other brands in the U.S.

We are pleased to add QED to our business portfolio centered on NAD Electronics and PSB Speakers, said Bob Brown, president of Lenbrook America. Founded in 1973 by Bob Abraham, QED represents the same values and brand position that have contributed to the success of NAD and PSB. All three are world class audio brands, highly driven by passionate people who love music and are proud to be called audiophiles.

Brown further revealed that a new division, QED America, will be established to market and distribute QED cables in the U.S., and that QED America will employ a strategy similar to that used to position QED in the U.K., where it is the most successful cable brand in the country.

Bob Abraham, founder of QED Audio Products, also sees strong similarities in the values and market positions of QED, NAD and PSB. Our entire dedication is to the mission of creating the worlds highest quality cables and interconnects at our price and, for that matter, any price, said Abraham. NAD Electronics and PSB Speakers operate on the same principles as QED: True-to-objective audio products that speak to real world performance, value for the price, meaningful designs, and superior aesthetics, continued Abraham. This partnership with Lenbrook America offers tremendous synergy with QED. Its an ideal match in every conceivable aspect.

QED manufactures an extensive family of products, including speaker cables, audio and digital interconnects, subwoofer cables, and video interconnects, as well as a professional installation series.