LG Electronics released findings from a recent consumer study that showed 80 percent of consumers prefer the 3DTV experience wearing passive glasses over more established, and more expensive, active-shutter 3DTV glasses.
The study was conducted for LG by market research firm Morpace last May, measuring an LG Cinema 3D HD LCD TV against active-shutter-glasses based LCD TVs from Sony and Samsung.
Spokesmen for Sony did not return requests for comment, but Samsung visual display marketing senior VP John Revie, told TWICE that, “We still believe active [shutter technology] is the best solution for consumers, as it’s the only 3D in-home solution to provide FullHD and with our particular execution you have wider viewing angles than passive at 178 degrees both horizontally and vertically.”
In addition, Samsung cited NPD sell-through numbers showing Samsung with over 60 percent market share year-to-date for total 3DTV sales over the last 12 weeks and with over 50 percent market share year-to-date.
“Consumers all over the country are voting with their dollars, and they’re voting for active and they’re voting for Samsung,” said Revie, adding that according to NPD Group sell-through numbers from last month over 90 percent of industry 3DTV sales were active-shutter models.
The brands and models were selected by LG for the study. No plasma sets or other passive-glasses TV brands were measured.