Linear, the manufacturer of residential and commercial access control, emergency response, and security solutions, will conduct a dealer-only webinar, called “Local SEO Fundamentals,” on March 12, 2014 at 1:00 p.m. EST. The 45-minute online seminar will cover search engine optimization practices and strategies that contribute to lead generation, qualified website traffic and expanded market penetration on a local level.
The session will cover topics, including intelligent keyword research and onsite optimization, the importance of claiming local places pages and business directory listings, backlinks and social signal strategies, the difference between mobile and desktop search results, and how the latest updates to the Google algorithm affect SEO. The online training aims to support business development for dealers by providing a convenient, free resource for learning about current digital marketing trends.
“It’s no secret that more people go to the internet first when researching any product or service so it’s important to be visible and have a positive presence,” said Duane Paulson, Linear’s senior vice president of product and market development. “Search engine optimization is a short and long-term investment since the work done now can reap rewards weeks, months and years down the road, and it generally costs time more than anything else. A well thought-out SEO strategy is one of the best marketing investments a dealer can make in their own long-term success.”
The presentation will provide recommendations for optimizing all online content and simple steps that require very little background knowledge or digital marketing expertise.
The session also will be recorded for those unable to attend the live webinar.
Linear dealers can get more detailed information about the webinar or register to attend at www.linearcorp.com/dealertraining.