German luxury consumer electronics manufacturer Loewe has announced a milestone in its U.S. expansion strategy through a new partnership with ProSource.
The partnership follows Loewe’s formal entrance into the U.S. market earlier this year and aligns with the company’s long-term plan to build a robust national presence. Leading the brand’s regional growth is Jeff Costello, appointed as general manager, North America in September 2025. Costello brings more than two decades of experience in premium consumer electronics, with deep expertise in distribution strategy, channel development, and retail partnerships.
Through its collaboration with ProSource, Loewe will gain access to a network of independent retailers, integrators, and design professionals who specialize in premium home technology solutions. ProSource’s extensive showroom presence, strong membership base, and commitment to supporting trade professionals make it a strategic fit for Loewe as it enters a new growth phase.
“This partnership underscores our commitment to building Loewe thoughtfully and sustainably in a key global market,” says Aslan Khabliev, owner and CEO of Loewe. “ProSource is an ideal ally as we establish our footprint in the U.S. and introduce our brand to retailers and integrators who appreciate enduring value, high-end engineering, and design excellence.”
Looking ahead to 2026, Loewe plans to deepen its U.S. engagement with a strong presence at CEDIA, participation at CES Las Vegas, and further collaborations within the design, architecture, and lifestyle communities. This momentum reflects the company’s long-term vision for innovation and customer experience across the Americas.
Officially set to launch operations in January 2026, Loewe is using Q4 of 2025 to ensure the brand will commence trading seamlessly to meet the expectations of the premium US market.
For more information, visit www.prosourceinfo.com and www.loewe.tv.
