After more than one year in the making, lighting control manufacturer Lutron Electronics has unveiled its new website – www.lutron.com – which features a completely new infrastructure, search capabilities, and customizable user experiences.
Lutron's redesigned homepage
Stacey Kim, director of the company’s web initiative, said that the new site was truly designed by and for Lutron customers. “With more than 2,000 customer interviews under out belts, we know exactly what type of information they want and how they want to see it.”
The site was designed with more than 25 different user groups in mind, ranging from homeowners and interior designers, to builders, electrical contractors, lighting designers, and facility managers.
“The experience will be unique for everyone,” Kim said, “whether you’re a newcomer searching Lutron.com for the first time or a 10-year ‘super user.’”
Phase II of the site will be launched within the year, expanding the site to further support Lutron’s global markets as well as provide an enhanced, customized experience for a variety of customers.