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McIntosh Creates Trade-Up Program

Current owners of the companys power amplifiers will receive discounts on new products via the program.

Binghamton, NY–McIntosh Laboratory has unveiled its Trade-UP incentive program for loyal customers of McIntoshpower amplifiers. During the limited-time program through participating McIntosh dealers, customers may trade in their McIntosh Multi-Channel, 2-Channel or Monoblock Amplifier regardless of age and receive up to 75 percent of its original MSRP towards a new current model McIntosh Power Amplifier. To qualify for the program, all trade-ins must be functional and maintain their original design.

McIntosh President Charlie Randall noted: McIntosh customers tend to be extremely passionate about the audio performance of their home entertainment products. Theyre also, not surprisingly, renowned for their loyalty to the McIntosh brand. Our Trade-UP program is a way for us to reward these valued customers for their loyalty and support, and provide an easy way for them to upgrade their current components to the very latest in McIntosh style, quality and performance.

McIntosh will promote the offer on its website and is encouraging its participating dealers to do the same on their websites. McIntosh will also explore co-op support for those dealers who wish to expand promotional opportunities including direct mail to their customer base.