McIntosh Laboratory is joining forces with award-winning men’s designer John Varvatos to offer select McIntosh audio products in his boutiques in New York, Los Angeles, and San Francisco. With McIntosh components, including the company’s Manhattan Home Audio System (MXA60), on display in the upscale themed boutiques, shoppers will be able to experience the unique sensibilities of the trendsetting John Varvatos clothing line alongside McIntosh products.
With McIntosh components, including the company’s Manhattan Home Audio System (MXA60), on display in the upscale themed boutiques, shoppers will be able to experience the unique sensibilities of the trendsetting John Varvatos clothing line alongside McIntosh products.
Both the John Varvatos 315 Bowery (NY) and the John Varvatos West Hollywood (CA) locations will offer a McIntosh Home Audio system dubbed the “SOHO II,” which combines the McIntosh turntable MT10 with high-performance McIntosh amplifier and loudspeakers. The products are now available in the stores.
While this alliance marks the debut of the stores as authorized dealers of McIntosh gear, the company’s products have been featured previously in several John Varvatos boutiques. Notably, when the New York City Bowery Street store – at the former location of legendary rock temple CBGB’s – opened during New York Fashion Week in 2008, a vintage McIntosh MC2100 amplifier was displayed alongside other symbols of rock greatness, including classic guitar amplifiers and instruments.
“McIntosh is delighted that our products will now be carried in John Varvatos boutiques,” McIntosh president Charlie Randall noted. “John is a longtime audio enthusiast and a McIntosh collector, and his brand’s mystique is heavily steeped in his personal appreciation for the authentic roots of great music – something that has always defined our McIntosh commitment as well. Just as importantly, we are committed to not only creating no-compromise, elegant home entertainment solutions, but to making sure they are offered in retail environments that meet our standards for refinement, care and excellence, and offer an upscale shopping experience that befits true masterpiece products. We’re looking forward to a long and mutually beneficial relationship with John Varvatos.”
