McIntosh Laboratory has hired veteran sales and marketing executive Linda Passaro as vice president of sales and marketing.
Passaro has been instrumental in building luxury brands and driving sales for leading global companies such as De Beers, Montblanc, Baume & Mercier, and Longines.
“Linda brings to McIntosh a wealth of experience in the high-end world of luxury brand marketing. She has a proven record of success in leading sales and marketing teams to business profitability, identifying trends, analyzing competitive brand positioning, and crafting effective core brand messaging,” McIntosh president Charlie Randall said. “Her experience in creating marketing tools and measurement protocols to identify ROI will be an especially valuable addition for us as we continue our mission to provide discriminating consumers with exceptional home entertainment experiences.”