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Media-PC Sales Soar

Media-PCs will account for 40 percent of home computer sales by 2008.

Dallas, TX–Home computers designed for entertainment applications–aka “Media-PCs”–will account for 40 percent of home computer sales by the end of 2008, according to Parks Associates’ new study, “The PC as a Multimedia Platform.”

This new report indicates that net additions of media-PC hardware units and software packages will reach seven million U.S. households, approximately 20 percent of all U.S. households, in five years. Sales of specialized home networking equipment for PC-to-CE connectivity will similarly grow, surpassing 21 million units shipped by the end of 2008.

“Entertainment-specific PC platforms, software packages and home networking equipment provide clear benefits to consumers and industries alike,” said Parks Associates vice president and principal analyst, Kurt Scherf. “With widespread use of ‘content peripherals’ such as digital cameras and portable MP3 players, the home computer is gravitating toward a more central multimedia role for the average household.”

For more information, visit www.parksassociates.com.

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