Meridian Adds Specialty Dealer Programs

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Meridian Audio has launched two specialty dealer programs to specifically target top retailers and custom integrators. The Meridian Premium Partner and Meridian Design Consultant programs seek to build a best-of-the-best sales network.

"Over the past few years, Meridian has received a boost to its marketing efforts by way of new team members, as well as luxury marketing expertise from the Richemont Group," Meridian America CEO, Peter Wellikoff, said. "We've put the gained knowledge to work with the formation of these specialty dealer programs, which are targeted to excite the sales force about the brand as well as change the mindset of the premium shopping experience."

Both Premium Partners and Meridian Design Consultants have minimum display requirements each tailored to the specific level of involvement. Each partner that is in compliance with the program is eligible for increased VIRs, demo terms, and cooperative funding. Meridian will dedicate resources to partners for local and national advertising, as well as product and personnel support for local events.

Meridian has also restructured its training program to align with its newly focused efforts. "Sales Immersion" seeks to remind dealer staff that Meridian offers a full system solution with varying entry points; "Local Meridian Proficiency" programs cover installation aspects of connectivity and wiring, and a full, in-depth Atlanta-based product training, for which 3.5 CEDIA CEUs can be earned, is a must for all installers.

Premium Partners will receive the added benefit of a feature page in the Dealer Locator section of the Meridian web site. This microsite offers a history of the company, photos, hours of operation, and other pertinent information for customers seeking a Meridian retail outlet.

While Meridian has long worked closely with its dealer force, the new programs are tailored to offer a higher level of personalized services, training, and support.

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