Meridian America’s CEO Peter Wellikoff has wanted to build a product showroom in a major metropolitan area for a while. The acquisition of New York City-based Sooloos provided the perfect opportunity.
Meridian America’s CEO Peter Wellikoff opens the door to his company's new NYC demo space.
Meridian recently hosted a grand-opening celebration for the new Demonstration Theater in the New York City headquarters space that had once served as the service department for Sooloos. The crowd of 75, which included members of the press, dealers, and friends of Meridian, were treated to music and movies throughout the evening’s festivities.
“We have long had the vision for a private Meridian theater in a major metropolitan area; after the acquisition of Sooloos, it became clear that the space in Soho was the perfect spot not only for the U.S. headquarters, but also for a dedicated Meridian Digital Theater,” said Meridian America CEO Peter Wellikoff.
Wellikoff noted that the demo space can be helpful to dealers that don’t have the capability to display a full Meridian Digital Theater or that have luxury customers who prefer not to come into a retail location.
Wellikoff says that the Meridian demo space can be helpful to dealers that don’t have the capability to display a full Meridian Digital Theater or that have luxury customers who prefer not to come into a retail location.
“The theater will serve as an open venue for client demonstrations, trainings, and other events in our reaching out the design and architecture communities,” Wellikoff explained. “The goal for this venue is to provide a Meridian showcase for potential new clients and customers by showing real-world applications of luxury home theater.”
The theater includes Meridian Reference DSP8000 and DSP7200 loudspeakers, DSP7200 Horizontal Center Channel, Reference 861 V6 Surround Controller, 808.3 CD Player, MF10 Projector and the Meridian Sooloos system.
The 4,000 square-foot space, which serves as the U.S. hub for Meridian’s marketing and sales efforts, will be expanded later this year. Meridian also plans to open a similar demo facility on the West Coast.