Birmingham, UK–A new strategic licensing agreement gives Meridian Audio the right to promote Genesis Microschips Faroudja technologies, products, and brand on a worldwide basis.
The agreement authorises Meridian, the UK-based manufacturer of high-end audio, video and home theater systems and components, to incorporate, manufacture and distribute Faroudjas most advanced video technologies and home theatre solutions as part of its audio/video product line. Genesis Microchip and Meridian have also agreed to cooperate in the development of advanced video processing algorithms for inclusion in future Meridian video systems.
“Faroudja is at the forefront of video technology,” said Robert Stuart, Meridian chairman, co-founder and technical director. “Combining their video processing algorithms with Meridians own award-winning audio and video technologies presents an ideal strategy of offering extremely high quality home theatre solutions to the worldwide market,” he continued. “We are pleased to bring our audio/video expertise, manufacturing and marketing capabilities to bear on developing this renowned brand internationally. In addition to promoting the existing Faroudja product line, we will create new products in collaboration that will complement, for example, our already advanced optical disk player technology.”
“Meridian enjoys an international reputation for providing innovative high-end audio processing systems recognized for their performance”, said Anders Frisk, executive vice president of Genesis Microchip. “We believe that Genesis customers will benefit from the expanded promotion of Faroudjas Emmy award-winning video processing technologies and brand through Meridian manufactured products and worldwide distribution structure. This strategic agreement with Meridian will expand Faroudjas presence globally in the luxury home theatre market. Consumers looking for best-of-class audio and video quality in their home entertainment installations will appreciate this technological match.”
For more information, visit www.meridian-audio.com.