In an effort to better engage and inform their customers, Metra Home Theater Group has introduced a mascot, “C.I. Source.”
According to the company, C.I. Source—named after the custom integrator audience he will serve—is “an adorable, approachable, tech-savvy and slightly frazzled-looking home theater enthusiast” created to provide brand recognition for Metra Home Theater and serve as a tool to educate and provide solutions to the Metra customer base.
“C.I. Source looks forward to sharing a wide range of content and actively communicating with our Custom Integrator audience,” said Jessy Crabb, general manager at Metra Home Theater Group. “Knowledge is power, and C.I. Source and the entire Metra team are committed to assisting CIs on their journeys to success. We hope our customers past, present and future will find him an accessible, fun way to get the guidance and support so many crave in setting up and operating their home theater and automation systems exactly to their specifications, needs, and wants.”