Metra Renames Home Theater Group - ResidentialSystems.com

Metra Renames Home Theater Group

Metra has renamed their Ethereal Home Theater division to Metra Home Theater Group , and has expanded its sales team. The company also added two new brands to the home theater group. These two new brands are: Audio Solutions and Head Gear. These two brands focus on retail products and new product categories like pat
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Metra has renamed their Ethereal Home Theater division to Metra Home Theater Group, and has expanded its sales team.

The company also added two new brands to the home theater group. These two new brands are: Audio Solutions and Head Gear. These two brands focus on retail products and new product categories like patent pending Audio Mount and Head phones.

Metra Home Theater Group will continue to stay focused on the custom install home theater market, the company says. The Ethereal brand has been supporting the custom integrator market, working with industry professionals, to develop quality innovative home theater products.

With the introduction of Audio Solutions — and its patent pending “New Product Category,” the Audio Mount (this product incorporates a TV wall mount, amplifier, speakers and subwoofer into a single piece unit) — the Home Theater Group is continuing to expand their product assortment.

Additionally, Metra has announced a new sales team: Jay Lent, Tony Finney, Jason Lundell, Andy Gingold, Frank Iaconis, and Luis Vivas.

Jay Lent has been appointed director of sales for Metra Home Theater Group. Prior to this appointment, Jay Lent served as president of Marjay Sales and Marketing, a nationwide manufacturer’s rep agency located in Carmel, IN. Jay previously held the position of sales and business development manager for Audiovox Electronics. Jay’s experience also includes over 19 years in retail management for companies such as Virgin Megastore, Linens ‘N Things and Nike. Jay can be reached at jayl@etherealhometheater.com.

Prior to being appointed Metra Home Theater Group’s southeastern sales manager, Tony Finney held the position of president for TLF Connect, a consulting and training company. Prior to TLF Connect, Tony has 25 years in retail and retail management with Circuit City. These positions include territory concept manager, national training manager, store manager and market training and merchandising manager for the 56 stores in the state of Florida. Tony can be reached at tonyf@etherealhometheater.com.

Jason Lundell has been appointed to southeastern sales manager for Metra Home Theater Group. Jason has been with Metra for almost three years, with two and a half of those years in Metra Home Theater Group. Previously, Jason worked for S.R. Perrott (a distributor of Coors and Miller products). To this new position, Jason also brings six years experience as an assistant manager from Atchley Appliance and TV, as well as the Tandy Corporation. Jason can be reached at jasonl@etherealhometheater.com.

Metra Home Theater Group has appointed Andy Gingold as the western sales manager. Andy has been involved in the home theater industry for over 20 years. He has held sales positions in both retail and customer integrator companies. His experience has been at all levels of the AV industry: from the very high end with a national renowned CI company in Winter Park Florida to retailer Sound Advice. Andy can be reached at andyg@etherealhometheater.com.

Frank J. Iaconis, CEDIA industry veteran, has been appointed as the northeast sales manager. Frank has served as the chief technology officer for Summit Media Systems, a custom installation company based in Northern Virginia. His diverse experience includes positions at virtually every level of the distribution chain, from retail to manufacturers’ rep, regional manager and managing partner. Frank can be reached at franki@etherealhometheater.com.

Luis Vivas has been appointed international sales manager. Previously, Luis served as Electronics Specialist & PC Tech Pro for hhGregg in Daytona Beach, FL. Luis previously held the position of operations manager for General Service, Inc. Luis’s experience also includes over 13 years in retail sales, real estate management and interior design for companies such as Deco Diseños and Design & Solutions in Venezuela and US. Luis can be reached at luisv@etherealhometheater.com.

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