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MetraAV Expands Distribution in Canada

Partners with Evolution Home Entertainment Corporation as its master distributor.

MetraAV has announced a new partnership with Evolution Home Entertainment Corporation as its master distributor in Canada. This new relationship will bring products from MetraAV and its family of brands into the hands of more than 500 of Evolution’s dealers and retailers across Canada.

MetraAV - Evolution - Canada

“We have been waiting for the right opportunity to attack the wire and accessory business for a long time now,” says Brad Middleton, national sales manager of Evolution. “We have had many opportunities in the past but wanted a full solution partner like MetraAV to bring our dealers compelling products in virtually every category of wire and accessories.”

Jessy Crabb, general manager of MetraAV, says that “this partnership will provide Canadian retailers and integrators with the support and distribution needed to utilize our innovative HDMI cables and electronics, bulk wire, and numerous installation accessories in their residential and commercial AV projects. We are celebrating more than 75 years of innovation. Metra’s reputation as the leading manufacturer of audio products and installation accessories expanded when we formed our home theater and AV division in 2001. Now, we’re excited to grow our network of dealers and retailers in Canada even more with our master distributor, Evolution.”

With the introduction of MetraAV products, Evolution is launching an aggressive promotional program with low prepaid freight levels, a free iPad promotion based on total sales, and, according to Middleton, “some of the best solutions and prices available to Canadian dealers.” To order, Canadian dealers can contact Evolution at 416-603-9090 or reach out to their local Evolution sales representative for their territory.

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