Acknowledging that many systems are moving to wireless transmission, Monster Cable‘s head monster, Noel Lee, proclaims that he’s not afraid of wireless, “but wireless needs to provide performance as good as or very close to that of wired.” In that vein, Monster (Booth 603) launched its new Monster Streamcast BT Bluetooth streaming connectivity that goes hand in hand with its new Clarity HD self-powered speakers.
With the Streamcast BT, Monster has an exclusive on AAC streaming to deliver the highest quality audio over Bluetooth. Lee says that now with “any smart phone, any iPod can now stream at an extremely high quality to new speaker products” streaming music up to 30 feet away. The Streamcast BT is expected in November.
Before unveiling the new Clarity HD speakers, Lee announced that he is “introducing high-end audio to young people” and that his “goal was to bring high-end audio to the masses of consumers.”
Further, Lee states, “Today’s speakers need to have self-contained amplifiers. We need to get away from the traditional stack of amplifiers and be able to just plug in an MP3 player. The speakers feature an iPod/Phone capable dock and come in a variety of bright colors to appeal to the style sense of young buyers.”
Monster also displayed the latest addition of its Monster Power line, the 3700CI, featuring cloud-based software. This will allow dealers to service client’s systems remotely and eliminate the need for a truck rule. Integrators can see multiple power centers, how many watts are being consumed, and reboot components like cable boxes that have locked-up. Also, installers can set notifications for the unit to send SMS or email alerts in the case of any problems or if the battery in a UPS needs to be repaired.