Morris-Tait Associates Celebrates 50 Years - ResidentialSystems.com

Morris-Tait Associates Celebrates 50 Years

Morris-Tait Associates, a manufacturer’s representative firm serving custom installation and design manufacturers and dealers in the consumer electronics industry, is celebrating its fiftieth anniversary and hiring new personnel.
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Morris-Tait Associates, a manufacturer’s representative firm serving custom installation and design manufacturers and dealers in the consumer electronics industry, is celebrating its fiftieth anniversary and hiring new personnel.

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Bill Grover, Principal, Morris-Tait Associates.


Morris-Tait Associates was founded in 1963 to represent manufacturers of microphones, music recording systems and mixing consoles.

Bill Grover, principal of Morris-Tait, has lead the sales and strategy of the company for 30 years - spanning the introduction of the compact disc, home theater, digital television, mobile devices and the transformation of the audio-video business from retail to custom installation and design.

“Morris-Tait has always been a business that believes in bringing innovative and superior performance products to our dealers. We help them use those products to make their business more successful. Our focus is to build a strong bond between the manufacturer and the dealers to enable consistent sales growth and value through close relationships that we nurture,” said Grover.

“We work in an industry that requires constant attention to detail, service, follow-up and communication and those are the hallmarks of what it takes to be part of Morris-Tait,” Grover added. “The newest member of our sales team, Darren Kolotyluk, embodies these characteristics and we are pleased to welcome him to Morris-Tait. He brings us many years of experience calling on custom installation dealers in the western USA and Canada and knows what manufacturers and dealers need to be successful.”

Mark Hoffenberg, president of AUDIOVISIONS of Lake Forest, CA, has been a customer of Morris-Tait’s with numerous manufacturers for 25 years.

“Bill Grover is the prototype of a representative principal – Morris-Tait provides the best possible experience a systems integration firm could ask for," said Hoffenberg. "Instant response and the perfect interface between manufacturer and dealer - and for us, it has been that way with Bill for nearly 25 years. I will always appreciate the guidance that Bill provided us during our early years, and I still see him making that effort with young companies today. He combines old school service with a wealth of real world experience. A true industry icon.”

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