MountWerks, a flat panel mount company co-founded by former OmniMount executives and industry veterans Alex Robertson and Brett Stenhouse, has changed its name to MW Products effective immediately.
According to the company, customer demand has led to an expansion into new product categories, and MountWerks is rebranding to reflect that progression.
The company, formed less than a year ago, focused on manufacturing a comprehensive line of flat panel mounts all built with a ‘safety first’ attitude. The partners report they’ve had a positively successful beginning and are therefore expanding to offer products in new categories, beginning with the manufacture of cables, AV racks, headphones and iPad accessories.
“Though we were confident in our expertise and had a solid business proposition, we weren’t naïve to the fact that there is always the potential for things not to go as planned,” said Alex Robertson, co-founder of MW Products. “Consequently, we thought it prudent to make sure we could walk before we ran.”
“Now poised for growth, and before we get too far down the road, we believe it’s best to rebrand to something more reflective of the breadth of products we’ll be offering,” added Brett Stenhouse, co-founder of MW Products.
Top selling products from each of the aforementioned categories will be available and shipping starting in 60 days. Look to the company’s website for additions illustrative of this expansion within the next 30 days.