This expansion follows a successful 2010 campaign and will make the program available to the entire North American network of McIntosh dealers.
According to a 2010 study from media consulting firm BIA/Kelsey, 97 percent of consumers now use online media when researching products or services in their local area. Netsertive will help local McIntosh dealers embrace this new reality by enabling them to more efficiently transform online discovery into offline sales.
As the McIntosh audio brand celebrates its 50th anniversary, the company is reaching beyond its traditional “audiophile” target market and also emphasizing the luxury market. Local Extend will help McIntosh introduce the brand to a new generation of higher end consumers, positioning it as a trusted manufacturer of luxury and lifestyle products.
“When we looked at how we could best reach a new segment of luxury consumers and help direct them to local retailers, Netsertive’s Local Extend program made perfect sense,” said Linda Passaro, VP of marketing, McIntosh Labs. “Our initial engagement with Netsertive last year was highly successful and we—and our participating dealers—saw firsthand the power behind a new media campaign that is precisely targeted and allows for a measureable return on investment.”
The expanded Local Extend rollout for McIntosh will generate tens of millions of targeted ad impressions and thousands of leads for local dealers. Online ads will be geared towards website categories frequented by high net worth individuals, including finance, news, business, and lifestyle content.
“Netsertive is excited to help McIntosh reach a new customer segment, while reinforcing their prominent brand in hundreds of local markets,” said Brendan Morrissey, CEO, Netsertive. “McIntosh understands that to best support its dealer base, precisely targeted and cost-effective online ads are critical in driving quality exposure in local markets. We are confident that Local Extend will deliver just that.”