Netsertive Inc., an online marketing company for dealers, retailers, and related product manufacturers, has expanded its online advertising program for the audio-video industry.
With mutual benefits for product manufacturers and local dealers, its Local Extend Online Ad Program places co-branded online advertising into local markets around the country.
Banner ads promote branding for the manufacturer while associating the brand with key dealers in designated markets. The local dealer information on the ads automatically changes based on the city a consumer is in when he or she views a website showing the ads, which drives maximum relevancy and higher ad performance, the company says.
The ads are shown on national, industry-specific, contextually relevant sites across the Internet, including review, resource, and hobbyist sites, as well as forums, blogs, and relevant social media sites. New sales opportunities for the manufacturer and dealer are created as the ad-clicks are driven directly to the local dealer’s website, putting the consumer in touch with a local outlet where they can see or demo the product directly.
“What we have seen in the past 12 months is that dealers – whether large or small – who run consistent, well targeted online advertising, have gained market share in spite of the challenging economy,” said Netsertive’s business development director Jamie Sasser.
Netsertive also provides standalone online search advertising in local markets and industry-specific website optimization (aka SEO) for local dealers. Unlike the general online marketing companies, Netsertive’s technology leverages a vast database of industry-specific information to drive a higher ROI for dealers and