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NetStreams Appoints New VP of Business Development

Sanjay Castelino will oversee the expansion of the company's partner program, as well as oversee the licensing of its technology to other manufacturers.

Austin, TX–To better meet the increased interest in IP-based audio/video integration and control technology, and to help establish its StreamNet˙ technology as the CE industry standard, NetStreams has named Sanjay Castelino as vice president of business development. In this newly created position, Castelino will oversee the expansion of NetStreams’ partner program, as well as oversee the licensing of the company’s technology to other manufacturers for use in, and the creation of, a complete selection of IP-based products.

“The market for IP-based networked entertainment continues to grow, and NetStreams’ continues to be recognized for our technological and market leadership in IP-Based networked entertainment,” said Kevin Reinis, president and CEO of the company. “We have seen an increased interest from other CE manufacturers in our StreamNet technology, and Sanjay represents a strategic hire to drive growth of the overall IP ecosystem.”

Citing the entertainment industry’s embracement of Internet-based content delivery, Reinis said there is an increased need for architecture designed specifically to deliver and to control that content, be it music, movies or data around the home or a business network. “Sanjay’s job will be to help position NetStreams as the best solution in the market.”

Prior to joining NetStreams, Castelino held several VP and director-level positions at Austin-based Motive Inc., a provider of broadband management software solutions. While at Motive, he led the company’s industry and consumer product marking business, overseeing entry into the communications and digital home management markets. Before joining Motive, he held management consulting positions with A.T. Kearney and Andersen Consulting, where he developed business and customer service strategies for global manufacturing, telecommunications and health care clients. Castelino earned a Bachelor of Science degree in Computer Science and Electrical Engineering from Purdue University and holds a Master of Business Administration from Cornell University.

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