Goer Dynamics B.V. has announced that AURO-CX, its latest adaptive streaming codec, is powering the newly launched global music streaming platform AuroMasters, which is dedicated to immersive audio.
Unlike conventional streaming approaches, AuroMasters leverages AURO-CX with Adaptive Bitrate mode, ensuring smooth performance across varying network conditions. This means listeners can enjoy the same original high-resolution master recordings whether they are at home on a high-speed connection or on the move with fluctuating bandwidth. Instead of downscaling to a “lower” version of the music, the AURO-CX principle dynamically adapts delivery, always preserving the immersive detail and intent of the artist.
Powered by AURO-3D’s next-generation immersive audio engine, AuroMasters brings AURO-CX adaptive bitrate technology to high-resolution music streaming for the first time. Previously only used in video, this innovation ensures the same high-resolution master file is delivered at the best quality possible for each listener’s available bandwidth.
No specialized equipment is needed to enjoy this experience. Listeners only need a phone and any headphones, or a set-top box and immersive speaker setup compatible with AURO-3D or Dolby Atmos. Users can explore its catalog through free previews before unlocking full tracks via a credit system, while artists benefit from a fairer distribution model that rebalances music streaming economics.
AuroMasters is available initially in Europe, the U.K., the USA, and Japan from the App Store, Google Play, or Android TV, where users can start streaming immersive, studio-grade albums for as little as €1.50 to €2.00 each. Other markets will be added very soon.
For more information, visit www.auromasters.com and www.auro-3d.com.
