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New Data Shows HD Plasma as Category Leader

HD plasma TVs represented the largest growth segment in both units and revenues for the quarter.

Portland, OR–New data from Quixel Research reveals that high-definition plasma TVs represented the largest growth segment in both units and revenues for the quarter.

The Quixle study, titled Plasma TV Market Review for Q2 2005, shows that the 42-inch enhanced definition plasma TVs have accounted for up to 64 percent of the category in units, and second quarter results show 50 percent of the plasma TVs sold were high definition. “It is pretty simple,” stated Tamaryn Pratt, Quixels principal. “In Q2, the average selling price for a 42-inch HD plasma TV plummeted 18 percent from Q1 2005. We havent seen this kind of price decline since three quarters.”

The strong price decline didnt preclude the plasma category from value growth in the second quarter. The recently published Plasma TV Market Review found the Plasma TV category up 30 percent in revenues. PDP sales rose to $1.1B in Q2 2005 for a year to year gain of 124 percent. The $2,500 and below price segment represented 30 percent of the market in revenues for Q2 2005 compared to a mere 4 percent in Q2 2004.

“We can feel the surge of the plasma market driving itself into the next stage of the game,” says Yasushi Murayama, Panasonics product and strategy manager, “and we are fortunate to be leading it.” He continued, “What is so encouraging to see is that more and more people are looking for performance, quality and reliability in the plasmas they are looking to buy. When this happens, you know that the category has formed a firm ground of next step growth. And we are happy to see many consumers are finding the performance, quality and reliability they need in our sets.”

Quixel Research forecasts that the Plasma TV market will realize exponential growth, generating revenues over $7B, and almost 5 million units sold in 2008.

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