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New Digital Delivery Group Formed

The new Digital Delivery Group wants to help custom installers fulfill "plug and play" demands.

Seattle, WA–Twelve consumer electronics regional distributors have formed the Digital Delivery Group, an organization dedicated to helping manufacturers and custom installation professionals provide the latest in fully-integrated audio, video, networking, and home automation systems to consumers.

According to the organization, it plans to broaden the scope of the traditional relationships between distributors, integrators, dealers, and manufacturers. DDG’s leadership includes many highly regarded consumer electronics industry professionals with extensive experience in every aspect of the business.

Further, the Digital Delivery Group will help custom installers fulfill common “plug and play” demands by providing them with access to new technologies as well as training, technical and sales support. Similarly, DDG will also work with manufacturers to help them develop new products, marketing tactics, and sales programs that better meet the needs of custom installers.

“We are dedicated to bringing next-generation technologies and systems to the custom installation channels in a logical, consistent, and above all understandable fashion,” said David Kaplan, executive director, Digital Delivery Group. “Content is everywhere. It comes from multiple locations, through multiple sources, and exists in multiple formats. Customers want that content delivered seamlessly and DDG will help make that happen. The group’s mission is to be the leading source for sales and education of existing and emerging products in convergence, integration, flat-panel television, and new technologies.”

As executive director, Kaplan will manage the group’s operations and its relationships with its partners. Kaplan is an experienced industry executive and former vice-president at Magnolia Hi-Fi, Infinity, TERK, Huppin’s/OneCall, and Meda Systems.

Mark Friedman of Custom Audio Video Distribution in New Jersey and a former senior vice president of Onkyo USA will serve as group president; Paul Collins of PCA Distributing in Southern California and Steve Presti of Easy Access Distribution in Massachusetts will serve as co-vice presidents; Ed Smith of Custom Distributing in Georgia will serve as secretary; and Bob Oliver of Custom Plus Distributing in Washington state will serve as treasurer.

For more information, call David Kaplan at 509.995.1203.