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New HTSA Member Autonomic Reflects on Recent Spring Conference

Autonomic has joined the HTSA (Home Technology Specialists of America) buying group.

Autonomic has joined the HTSA (Home Technology Specialists of America) buying group.

Exclusively engineered for control system integration, Autonomic products, like the Mirage Media Server, converge content for multi-room distribution. Automonic is now a member of the HTSA buying group. 

Aaron Chisena, director of global sales for Autonomic, attended the late March HTSA spring conference held in Scottsdale, AZ, where there was an opportunity for one-on-one meetings with integrators, as well as group discussions at the event, and productive time to network with other HTSA manufacturer members.

“We had conversations on subjects ranging from the severe winter’s impact on consumer spending, features and functionality that consumers are asking for, exploring commercial opportunities, as well as specific marketing initiatives that would help drive business; these are critical topics that will bring benefit to HTSA members as well as our entire channel,” he said.

Another valuable piece of market data gathered at the conference was acknowledging a consumer trend toward high-resolution digital music and an overall emphasis on quality sound. Homeowners want access to music throughout the house and innovative features, but many more seem to also be focused on sound quality. Companies like HDtracks make content available, and the media frenzy surrounding Neil Young’s Pono, along with speculation that Apple is eyeing the lossless download market has fueled interest as well.

HTSA has endeavored to set a standard for what a cooperative association can bring to the CI channel, citing sales and technical training along with critical networking as top priorities. “Having Autonomic join the family of HTSA vendors not only adds to our member’s ability to provide first class solutions in streaming media and distributed audio for their clients but also with their commitment to branding and marketing,” said HTSA managing director Bob Hana. “The addition of Autonomic strengthens our overall marketing presence and allows for increased reach, demand generation, and improved sales. We are very excited and pleased to welcome Autonomic to HTSA.”