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NEXTGEN TV Powered by ATSC 3.0 Takes Center Stage at CES 2020

First ATSC 3.0 receivers readied for 2020 introduction as broadcasters launch NEXTGEN TV services across U.S.

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NEXTGEN TV, powered by ATSC 3.0, will be one of the key technologies highlighted at CES 2020. The first U.S. consumer receivers with integrated NEXTGEN TV capabilities are expected to be announced in the coming days, highlighting the key consumer benefits of enhanced audio and video designed to offer an immersive and effortless experience for the early adopters of the new system.

The CES announcements will follow this week’s news that the International Telecommunications Union (ITU) has adopted ATSC 3.0 as a recommended digital broadcast standard, paving the way for countries around the world to evaluate and use the IP-based digital broadcast standard, the first of its kind in the world.

A week-long series of ATSC 3.0-related CES events kicks off today, on the eve of the show opening, when the IEEE International Conference on Consumer Electronics hosts a NEXTGEN TV session led by ATSC president Madeleine Noland and including representatives from leading NEXTGEN TV manufacturers LG Electronics, Samsung, and Sony. The ICCE Special Session – “U.S. Launch of ATSC 3.0 NEXTGEN TV” moderated by ATSC Board member Brian Markwalter, senior vice president, Consumer Technology Association – will be from 2-3:30 PM January 6 at the Tuscany Hotel, Florentine Rooms C and D.

With the opening of the CES show floor on Tuesday, tens of thousands of CES attendees will get to experience NEXTGEN TV and its related benefits at a special ATSC exhibit.

ATSC sponsors Pearl TV and the Phoenix Model Market, Sinclair Broadcast Group and ONE Media, Gaian Solutions, and Sony will mount special exhibits inside the ATSC booth (#11329 in Central Hall).

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