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Nice Hires Ryan Knavel as Director of Sales

Former regional sales manager of Snap One and Control4 brings two decades of experience managing multi-product portfolio companies in the residential tech industry.

Nice - Director of Sales - Ryan Knavel
Ryan Knavel

Nice has announced that Ryan Knavel has joined the company as director of sales, USA-West. Knavel will lead sales for the western United States with a focus on establishing and growing the local markets. Teams under Knavel’s direction will assist Nice partners in accessing innovative solutions — all from a single source. The announcement follows the recent addition of new solutions for smart home control, shading, power management, and entertainment.

“Ryan provides us with incredible leadership qualities and an accomplished record of developing successful sales strategies to help his partners grow their businesses,” says Jeff Costello, vice president of sales at Nice North America. “As director of sales, Ryan will lead a team of best-in-class regional sales managers, committed to supporting our growing dealer and distributor base.”

Knavel is an established sales leader in the residential technology industry, with over 25 years of experience in defining and developing sales programs. Knavel has established regions from the ground up, building revenue from scratch and achieving double-digit growth, even during the most challenging years. His unique experience leading and managing sales for broad, multi-product portfolios will be key in supporting regional teams and partners during the transition of ELAN, SpeakerCraft, and Panamax to a comprehensive CI solution branded Nice.

“I am excited to take on this opportunity during this momentous time of growth for Nice,” says Knavel. “I will ensure my regional sales managers and their teams have every tool necessary to think critically, and creatively, and to leverage the unified brand and strong product portfolio to its fullest potential.”

Over the last decade, Knavel’s leadership and support have resulted in dealers evolving to top revenue-producing partners throughout the United States. He excels at building relationships and expanding partners into new categories. Teams under Knavel will support partners by delivering solutions from an innovative product ecosystem across the residential and commercial sectors.

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