As part of its transition to California, Niles is staffing up again. The manufacturer has appointed Paul Liganor and Michael Williams to western and eastern regional product specialist, respectively.
Liganor and Williams will be responsible for coordinating and implementing training for Niles’ high-performance, application-specific audio-video custom installation products and accessories throughout their respective regions in the U.S. and Canada.
“Niles is dedicated to providing its dealers with the best in customer service and support,” said Mike Detmer, president of Niles Audio. “With the addition of Paul and Michael–two outstanding industry experts–we have greatly strengthened our training initiatives throughout the U.S. and Canada.”
Liganor brings more than 13 years of industry experience to the Niles team. He boasts an extensive background in management, sales, and marketing in the custom electronics, audio-video, and network systems integration industry, backed by a 10-year career at ProMark Marketing, a Southern California-based Niles manufacturer’s representative.
Williams comes to Niles with more than a decade of experience in the custom installation industry. Most recently, he served as the national sales support specialist as part of a three-year tenure at ATON–one of Niles’ partner companies in The AVC Group. At ATON, Williams managed all sales and technical training within the U.S. and Canada and was also responsible for sales, marketing, and product development.