Effective immediately, Woodland Hills, CA-based Chris Dixon Company has been named as the new southern California representative for Noble Fidelity.
“With the recent launch of our award-winning mk ll version of our most popular loudspeaker – the L-85– as well as our other exciting products and new sales and marketing initiatives, we needed to expand our reach into the vitally important Southern California market,” explained Greg Ford, principal of Noble Fidelity. “Chris Dixon and his staff have a proven track record in this territory, and they have an outstanding line card. We are proud to have the Chris Dixon Company join the Noble Fidelity team and we are excited to get started with them.”
Founded in 2006 in Carson City, Nevada, Noble Fidelity offers customers and dealers audiophile performance from In-Wall/Ceiling loudspeakers. The company works with dealers, consumers and the design community with acoustical help, CAD drawings and beyond, so that customers capture the best and most tangible virtues of their investment: value, fidelity, ease of acquisition, ease of implementation and ultimately, genuine and enduring satisfaction.
Chris Dixon, owner of Chris Dixon Company (CDC), said that with Noble Fidelity, he saw a great opportunity to provide a higher quality, moderate cost, Home Theater and custom integration/whole house line of loudspeakers for his dealers without being tied to the local large house distributors, thus eliminating the undermining issues associated with such. Current CDC partners include Triad Speakers, Genelec, AcousticSmart theater designs and seating, Audio Design Associates, Terra, and Anthony Gallo Acoustics.
“There are many loudspeaker manufacturers in our industry working to create a foothold or maintain their market share with our dealers,” explained Dixon, a 35-year industry veteran with more than 10 years experience operating his own company and more than 15 years as a manufacturer’s representative, as well as being a CEDIA and IPRO member. “Many of my dealers are looking for an alternative to their existing whole house and/or A/V loudspeaker products that no longer provide them with the performance or customer service they had grown accustomed to. With our economy exhibiting signs of recovery over the past year and our Southern California dealers showing a greater consistency of acquired work, Noble Fidelity has great opportunity to penetrate the Southern California market. Need I mention Noble Fidelity’s ‘No Internet/Online’ sales allowed? We welcome Noble Fidelity into our line-up.”