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Nortek Security & Control and Core Brands Merge

Core Brands Name Goes Away as Merged Companies Look to Expand Opportunities Across a Broad Range of Markets

Nortek Security & Control LLC and Core Brands LLC have announced a strategic merger that combines the products and resources of the two companies in the smart home and security markets. As part of the new arrangement, the Core Brands name will no longer be used.

The combined company, operating as Nortek Security & Control (NSC), is headed by Mike O’Neal and remains dedicated to developing and manufacturing the control, security, access, entertainment, and personal digital health solutions that make the connected home and business a practical reality for more homeowners and business operators. Anchored by the 2GIG security and ELAN control platforms, the new Nortek Security & Control is able to offer partners an expanded range of increasingly integrated solutions to meet the needs of their customers.

“The combination of NSC and Core Brands helps us serve our customers with an unparalleled suite of solutions for the residential and commercial control, security, entertainment, access and personal wellness markets,” NSC president Mike O’Neal said in a company release. “Joe Roberts and I share a strong commitment to our customers, which will guide the innovation we develop into our products, services and programs.”

Roberts, who had served as Core Brands president, will now assume responsibility for driving product vision across the combined company as executive vice president of marketing & innovation for the new NSC.

“The market is demanding a broader range of solutions that work better together across product categories, and this is a major focus of our innovation,” Roberts said. “In particular, our 2GIG and ELAN integration creates opportunities that perfectly address the connected smart home market and the evolving needs of our customers.”

The company will highlight its latest connected smart home, security, and personal wellness solutions at CES 2018 in Las Vegas, Booth 40921 in the Sands Expo Center.