NPD In-Stat Releases Video Calling Forecast

NPD In-Stat has revealed new research forecasting that the total number of active video calling users will surpass 380 million in 2015, a significant increase from 63 million in 2010. “While the mobile arena is relatively nascent, it has fueled much of the growth in usage over the course of 2011,” said Amy Cravens,
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NPD In-Stat has revealed new research forecasting that the total number of active video calling users will surpass 380 million in 2015, a significant increase from 63 million in 2010.

“While the mobile arena is relatively nascent, it has fueled much of the growth in usage over the course of 2011,” said Amy Cravens, senior analyst. “The entry of players with significant market presence has been critical in pushing mass adoption in mobile video calling. Currently, the living room market is still quite small; however, In-Stat expects to see significant developments in this market in the coming years.”

NPD In-Stat projects that:
• PC video calling will continue to account for the majority of video calling minutes throughout the forecast period.
• Skype is the market leader in video calling solutions across screen types: PC, mobile, and TV.
• Integration with other applications, particularly social networking, will be a significant market driver.
• Active usage rates vary significantly across screen types.

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