More than 16 million registered U.S. UltraViolet users are viewing their content on TV screens, according to a new study released by The NPD Group on Wednesday.
As of February, 61 percent of the U.S. UltraViolet customers watched a movie from their Cloud-based library on a TV, up 43 percent from the 43 percent of viewers who reporting doing so in August 2013, according to NPD’s exclusive UltraViolet report.
The largest gains were made viewing on Internet-connected TVs and Blu-ray players, with streaming-media players and gaming consoles also showing growth.
An UltraViolet user can stream or download purchased movie and TV shows via the Cloud onto a TV or connected device.
The study found a satisfaction rate of nearly 90 percent among UltraViolet users, with 82 percent citing plans to continue using the service in the future.