Scottsdale, AZ–NuVision U.S. Inc., a Scottsdale, AZ-based manufacturer of LED DLP and LCD HDTV displays, has filed a lawsuit in the United States District Court for the District of Arizona against Panasonic Corp. of North America seeking to prevent Panasonic from infringing upon and deliberately copying and using NuVisions registered High Definition Living trademark.
NuVision has been using the High Definition Living trademark, together with the NuVision brand mark, since the companys inception in 2005. NuVision originally filed for the trademark in 2006, and received registration of the mark in October 2007.
NuVision has quickly become the leader in custom integrated whole-home high definition entertainment systems, with the widest range of home integration-friendly flat panel HDTVs in the industry ranging from 22- to 65-inch display sizes, said Scott Deley, NuVision CEO. The High Definition Living trademark has been a core part of our brand and culture since our companys inception years ago and Panasonic has knowingly and willfully infringed upon our mark by adding Living in High Definition to the companys national marketing campaigns.
NuVision says it has invested heavily in promoting the NuVision High Definition Living brand and trademark over the past three years, and provided Panasonic with proper warning before filing the lawsuit.
Since we notified Panasonic of their trademark infringement, NuVision has acted in good faith by offering Panasonic time to stop infringing upon our mark, added Greg Todd, NuVision VP of operations. Panasonic has systematically denied infringement while continuing to infringe upon our mark and is now threatening to try and cancel our mark. It appears that Panasonic believes that they are so large that the law does not apply to them and that they can copy our trademark with impunity.