Phoenix, AZ–OmniMount has reached a merchandising agreement with Nationwide Marketing Group. Under the agreement, OmniMount will have access to approximately 2,900 retail members of Nationwide Marketing Group that collectively operate more than 8,000 stores.
“This is truly a win-win for everyone involved,” said Dan Halaburda, OmniMount’s national sales director for e-commerce and special markets. “Smaller merchants will have access to the pricing power of a large organization; while OmniMount will be reaching and supporting more dealers more efficiently than we could have before.”
“We are extremely pleased to partner with a company that is as well respected as OmniMount,” said Errol Rich, national merchandising manager for electronics. “Having the opportunity to provide our retail members with what we feel is an outstanding product line, while helping to further establish the OmniMount brand, is something we at Nationwide look forward to.”
Under the program, Nationwide’s member retailers are able to place orders for OmniMount products through the innovative Direct Plus program. Nationwide handles billing and invoicing, and in some cases financing. OmniMount ships the product directly to the merchant. Overall, the new partnership potentially adds thousands of new retail outlets to OmniMount’s vast network of dealers.
OmniMount plans on increasing sales to members by working closely with the Nationwide headquarters’ marketing staff in communicating the features and benefits of OmniMount’s products which include flat panel mounts, furniture, speaker stands and audio mounts.