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One Firefly and Lutron Announce Partnership

Lutron residential dealers can use their MDF for One Firefly marketing services.

One Firefly has announced a partnership with Lutron Electronics. One Firefly will offer Lutron dealers a new way to leverage their Market Development Funds (MDF).

One Firefly + Lutron

Effective now, all dealers can use earned MDF on Lutron-focused One Firefly marketing services. Lutron encourages residential dealers to use their MDF throughout the year on impactful digital strategies and explore what marketing can do to grow their business. This collaboration gives dealers the option to work with an industry-focused team of marketing experts to nurture existing customer relationships and target new prospects with Lutron solutions. One Firefly’s full-service marketing suite includes, but is not limited to, email marketing, web development, live chat, video, custom blogs, social media management, Google Ads, SEO, direct mailers, brochures, review services, vehicle wraps, and more.


Lutron dealers can put their MDF dollars to work quickly — using MDF is a simple process and One Firefly can typically begin implementing strategies in as little as 30 days depending on the services selected.


“We understand just how important our dealer community is to Lutron and the immense potential for marketing to grow our dealers’ business,” says Ben Bard, director, residential luxury at Lutron Electronics. “That’s why we’re partnering with One Firefly — a firm that focuses deeply on this industry and can help our dealers grow. Investing in marketing will be a key differentiator for our dealers, and we are excited to see what the future holds for them.”


“We are honored and excited to partner with Lutron Electronics,” says Ron Callis, CEO of One Firefly. “During this time of tremendous change, marketing is the light that will help business owners navigate through the noise and uncertainty of the marketplace. We love helping business owners succeed, and we joined forces with Lutron to help ensure the growth and prosperity of our industry.”


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