One Firefly LLC, the parent company of Firefly Design Group, Firefly Programming, and Firefly Creative, has appointed Seth Rubenstein to One Firefly’s team of custom electronics industry specialists.
Seth Rubenstein’s role as One Firefly’s business development manager starts Monday July 30th, 2012. He will be tasked with managing the global electronic system’s contractor channel. Rubenstein will be working with One Firefly’s channel partners to create new sales, grow existing relationships, and to develop marketing strategies to further One Firefly’s growth.
Rubenstein, who holds a Masters degree in education, is a thirteen-year veteran of the enterprise software industry, with expertise in sales and marketing, as well as in account management, brand strategies, and territorial management.
Rubenstein comes most recently from ihiji, Inc, a private cloud-based network management service provider, where he served as the director of sales and business development. During his time at ihiji, he managed global sales and marketing for the Invision product line. Prior to ihiji, Rubenstein spent over a decade at D-Tools, Inc, a market leader in integrated systems design and documentation software.
“We are excited to bring Seth into the One Firefly family,” said Ron Callis Jr, CEO. “He brings a tremendous level of industry knowledge, deep and long lasting relationships from around the world and most importantly a passion for helping his customers succeed. I am confident that Seth will prove a positive addition to our team.”
Federico Bausone, CEDIA’s chairman and One Firefly partner, said, “Seth understands the challenges that every integrator experiences and is committed to providing products and services that will help.”