Onkyo, Imagination Technologies, and Pure, the consumer product division of Imagination Technologies, have formed a strategic collaboration in connected audio technologies.
This multi-faceted agreement will draw upon Imagination’s breadth of processor, connectivity, cloud and audio technologies to complement Onkyo’s audio expertise, premium brand and geographic reach. These will be brought together to enable Onkyo to deliver connected audio capabilities across its product range, strengthening its leadership in the high quality audio market, the company says.
As part of this co-operation, Onkyo will also be working with key silicon and ecosystem partners of Imagination, to develop new products featuring advanced connected audio and supportive services. This co-operation will take advantage of Imagination’s Flow cloud connectivity technology platform, which is fully optimised for Imagination’s Meta processor and Ensigma communications technologies. Onkyo will be able to integrate the most advanced cloud-connected solutions, including streaming radio and audio content, advanced music services and a growing number of other offerings from Imagination’s Flow ecosystem partners, to deliver the future generations of cloud-connected user experiences.
Through this multi-facetted partnership Onkyo will also work with Imagination’s Pure division to develop new products and will also distribute and market Pure’s consumer audio products and cloud-based music offering in selected markets, with Japan as the initial region.
“Working with Imagination, Imagination’s silicon and ecosystem partners, and Pure, we are confident that our customers will continue to receive what they expect from Onkyo: unrivalled audio and product quality, but now in a fully connected way," said Munenori Otsuki, president and CEO, Onkyo. "Thanks to our collaboration with Imagination and its partners, Onkyo can deliver the most advanced cloud-connected high-quality audio products for many years to come.”
Hossein Yassaie, CEO Imagination, said: “We are delighted to be working with such a well-respected and leading global audio brand as Onkyo as a lead OEM partner. Working with such a premium brand and alongside our silicon and Flow services partners, we believe the collaboration will bring together considerable expertise and will help Onkyo to create a high quality audio product roadmap featuring next generation capabilities and cloud-based services that substantially enhances end-user experiences.”