Panamax/Furman has promoted Jimmy Paschke to director of custom install sales. In his new role, he will develop and implement a new sales strategy for Panamax/Furman's consumer electronics products in the custom integration channel.
With a focus on establishing the company as a leader in energy management, Paschke is responsible for increasing Panamax/Furman's market share by promoting the new BlueBOLT energy management platform.
Paschke joined Panamax in April 2008 as the company's eastern regional sales manager. During that time he increased Panamax/Furman's dealer base in the East, while bringing on new business from buying group members, the company says. He was also successful in positioning separate Panamax and Furman brands into one unified product line for dealers. As director of custom install sales, his first task will be to hire his replacement in the Eastern region.
"I am honored to be promoted to director of CI sales at Panamax/Furman. This is a very exciting time at the company, as we are poised to capture the market's attention by adding some very compelling energy management products to our full line of solutions," Paschke said. "Many great people have worked very hard over the years to establish the reputation that Panamax/Furman holds today. I will continue on this course in my tenure, and will start by hiring a talented person who fits our culture to fill the role of eastern regional sales manager."
"Since he joined Panamax/Furman, Jimmy has proven to be an outstanding leader and was integral in positioning us as a leader in power management," said Dave Keller, senior vice president of sales and marketing for Panamax/Furman. "As we ramp up our energy management offering, we are excited to have him lead the CI sales team as we continue to increase our market position."
Paschke is based in Gastonia, NC, and reports to Dave Keller.