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Paradigm Appoints VP of International Sales

Paradigm Electronics Inc., an international leader in speaker design and manufacturing, has appointed of Robert Gassel to vice president, international sales for the Paradigm, Anthem, and Martin Logan brands, effective August 1, 2010. Gassel will report directly to Tim Valters, president and chief operating officer

Paradigm Electronics Inc., an international leader in speaker design and manufacturing, has appointed of Robert Gassel to vice president, international sales for the Paradigm, Anthem, and Martin Logan brands, effective August 1, 2010.

Gassel will report directly to Tim Valters, president and chief operating officer while John Soden, director of international sales, will now report directly to Gassel.

Most recently, Bob was principal of The Gassel Group, a consulting firm specializing in unique sales/technical training and international sales development. He also serves on CEDIA’s Instructor Pool Action Team, a group responsible for developing, evaluating, and maintaining standards for CEDIA instructors.

Prior to The Gassel Group, he spent 14 years with the Klipsch Group in numerous progressive sales and product training roles, all primarily related to international markets.

“Bob is a lifelong audiophile and well respected across the consumer electronics industry, both here in North America and abroad,” Valters noted. “We are very pleased to have him join our team and look forward to the contributions that both he and John will make to growing international sales. We are also confident that Bob’s in-depth industry and training experience will impact other areas of the Paradigm organization very positively.”

Gassel will continue to be headquartered at his office in Carmel, Indiana.

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