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Paradigm Hires Asia Sales Director

Paradigm Electronics Inc ., Anthem and MartinLogan have appointed Robin Cai as senior director of Asia sales for all three brands.   Robin Cai. Most recently, Robin was the director of CEDIA Asia, where he organized the first-ever CEDIA Expo in China. Prior to this, he succe

Paradigm Electronics Inc., Anthem and MartinLogan have appointed Robin Cai as senior director of Asia sales for all three brands.

Robin Cai.

Most recently, Robin was the director of CEDIA Asia, where he organized the first-ever CEDIA Expo in China. Prior to this, he successfully directed Asia sales for Jamo and subsequently, the full range of Klipsch Group brands from his office in Shanghai, China. Robin will continue his efforts to help drive CEDIA in China as a member of the China Advisory Group.

Robin has worked closely with key distributors across Asia throughout his career. His knowledge of the markets and CEDIA industry will facilitate growth of the three North American audio brands in this very important and expanding market.

“Robin has excellent sales experience on the manufacturer side and played a critical role establishing CEDIA in China and across Asia,” said Tim Valters, president and COO of Paradigm, Anthem and MartinLogan. “The relationships, industry knowledge and work ethic he brings will allow more people across Asia to enjoy music and home theater enhanced by Paradigm, Anthem and MartinLogan.”

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