Paradigm has launched its new SHIFT brand and website.
“From concept to completion, Paradigm SHIFT has been designed to cultivate a new audience for our dealers,” said Mark Aling, director of marketing for Paradigm. “The younger generation has been raised on digital music and they live a connected life. Our tagline, ‘For the way you play’ embraces today’s individual approach to entertainment, whether that is personal audio, video gaming, DJing, you name it.”
Paradigm SHIFT will be sold by authorized Paradigm dealers nationwide as well as on the SHIFT online store at paradigm.com/shift.
“For our dealers and their customers, SHIFT is filling a niche in the market that has long been overlooked. With better audio comes a better experience. With a better experience comes the realization that good sound matters and suddenly a whole new generation is listening,” Aling said.
The Paradigm SHIFT E1, E2m and E3m stereo earbuds designed for portable music, computers and gaming, are available now at a US FMV of $49, $79 and $129, respectively. The Paradigm SHIFT A2 powered speaker with built-in amplifier and digital signal processing is designed to be used alone, as a left/right audio system or in stereo pairs with iPods and other music players, desktop computers, mix decks, videogame consoles, guitars, keyboards, TVs and more. It is available for a U.S. FMV of $279 each for Ash Black Grain and $329 each for Vermillion Red Gloss, Polar White Gloss, Gunmetal Gray Gloss and Storm Black Satin.