Paradigm Electronics has been recognized in the 2013 Revenew Marketing Network Awards in the Best Channel Marketing Program category.
Suzanne Martin of Revenew, presenting the 2013 Best Channel Marketing Program award to Mark Aling of Paradigm at CEDIA EXPO 2013 in Denver, Colorado.
These programs leverage targeted, eye-catching, dynamic content, comprehensive funding, and an invitation and onboarding program that enables Paradigm dealers to access and execute a single digitally integrated marketing campaign or multiple campaigns across a wide variety of product offerings.
Revenew recognized Paradigm’s comprehensive channel marketing program, including fully-integrated campaigns, database building programs, and online funding to support multi-month marketing programs for their resellers.
From print, to email to social media, these Revenew/Paradigm campaigns are a simple turnkey opt-in for Paradigm dealers. Funding approval from Paradigm arrives quickly over the network. All of this allows dealers to opt-in to campaigns almost from the moment Paradigm uploads them to Revenew.
“We have been amazed by the results of this partnership with Revenew,” said Mark Aling, senior director of marketing for Paradigm. “We’re seeing incremental growth because we have more and more dealers participating in our professional lead-generating marketing programs than ever before. For our dealers, it’s an absolute win/win opportunity. From print to email to social media, these professional, digitally integrated campaigns give dealers the tools to generate excitement, promote Paradigm products, and secure new leads with very little effort on their part. Perhaps most important, this style of marketing allows our dealers to keep their focus where it needs to be-on maintaining and growing their specialty audio/video business.”