Parasound Signs Cardinal Sales as Rep for Midwest

Firm Brings 50 Years of History in Ohio River Valley Region
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Keith Selby, president, Cardinal Sales Corporation

Parasound Products has selected Cardinal Sales Corporation of Indianapolis to support audio and custom installation dealers in western Pennsylvania, Ohio, Indiana, Kentucky, and West Virginia.

"Cardinal Sales has the leadership, personnel, and dealer support systems we need to grow Parasound sales in this market,” said Richard Schram, president and founder of Parasound. “We have been impressed with Cardinal's president, Keith Selby, and his sales team as consistent performers with a list of brands that mix well with Parasound."

"Parasound products offer value, quality, performance, and a good mix of technology for our dealers," said Selby. "Cardinal Sales has been a dominant player in this region since its founding in 1968. We offer full sales support with excellent training and demonstration capabilities. We look forward to working with Parasound."

Cardinal Sales team includes Terry Winningham, VP sales for Ohio and western Pennsylvania; Tony Spires, AE for Kentucky and West Virginia; and Jon Black, AE for Central Indiana and Cincinnati, OH. Customer service manager, Jennifer Marr, and Maria Willey provide administrative and sales support.