Former Panamax-Furman CI manager Jimmy Paschke has joined surge protection and energy management products manufacturer SurgeX to support the Knightdale, NC, company’s growth in the southern U.S. residential, pro audio, and small business markets.
Paschke will serve officially as southern regional sales manager, bringing his more than a decade of retail, training, installation, sales, and management experience covering consumer electronics and custom integration.
Paschke's career track has been defined by AV and consumer electronics dating back to his teen years as a sales clerk for Sears. From there he worked as a retail specialist at Sony, a sales rep at Acoustic Innovations, and his most recent role as director of CI for Core Brands and Panamax-Furman.
"Jimmy Paschke understands how energy management fits into the residential and commercial technology landscape, and he comes with background experience that will benefit SurgeX from day one," said Shannon Townley, president, SurgeX. "His knowledge will greatly benefit our expanding IT and digital signage business and his experience on the custom installation side will elevate the SurgeX brand across all residential and commercial markets in the southern region."
Paschke will support new SurgeX products including the Axess Manager smart energy app and the enVision PCS with Remote Portal, which create opportunities for remote energy management and advanced diagnostics on top of surge protection in residential and commercial settings.
SurgeX also has promoted Martin Dornfeld to northern regional sales manager and director of consultant engagement. Dornfeld's expanded role will involve more interaction with consultants who are called upon to implement smart energy plans and solutions for sustainability programs and other scenarios.
"Martin has played a critical role in growing the SurgeX business on the sales side for 10 years and we're confident his knowledge of the consulting process and experience across multiple market segments will continue to expand our business," Townley said.